We all know how important LinkedIn; it’s an essential tool for recruiters, candidates and employers to make connections, find new faces and build a network of talent. If you’re looking for a new job, your first step should be ensuring recruiters can find you and crafting a digital CV that puts you head and shoulders above the rest.
1. Make headlines
When recruitment consultants search on LinkedIn, hundreds of results appear showing a profile picture, a name and a headline – so make it a good one. Your headline should be concise, to the point and attention-grabbing, offering a positive (but not over-the-top) summary of you, your skills and your expertise.
2. Fill in the detail
It’s tempting to simply write the bare minimum about your past positions and experience on LinkedIn, but the more information you can offer, the more likely you are to be spotted by a recruitment agency. Details of your work in previous roles, whether it’s teamwork or management or timekeeping, offer a potential employer a quick oversight of your key skills. There’s no benefit to being mysterious in the world of recruitment!
3. Remember keywords
We’ve discussed above the search results a recruiter is presented with when scouring LinkedIn for talented candidates, but how do you appear in those searches in the first place? Keywords and phrases, which LinkedIn lets you highlight, are crucial; if you’re a designer, make sure you hit every key term from the broad ones (e.g. ‘creative’) to the more niche (e.g. Adobe After Effects) and you’re guaranteed to rank higher in employer/recruiter searches.
4. Get recommended
You’ve filled in all the information, but now you need to make sure it’s backed up by recommendations. Ask for recommendations and endorsements from former colleagues, bosses, associates and people you’ve met through work to assure potential hiring managers that you mean what you say and you’re a valued team member – and a nice, friendly, normal person, too.
5. Share and engage
Social media is social for a reason; to get people to notice you, you need to share your own updates and engage with others. Identify relevant influencers in your industry, share, like and comment on interesting articles (there’s loads out there) and make your voice heard on the platform. Joining the conversation shows your interest in your area of expertise and allows you to forge new connections – and discover new opportunities.
These are just a few basic principles to help you stand-out from the masses and maintain an attractive and recruitment-ready LinkedIn profile. Then again, if you don’t fancy waiting for us to find you then grab life (and your phone) by both hands and get in touch!